ABM Platform for B2B Sales & Marketing Success

One of RollWorks’ value props is helping marketing and sales stay on the same page with a shared view of account engagement. It can trigger alerts to sales when an account hits a threshold and also provides a sales widget that hovers over the CRM for the convenience of the sales teams. It basically shows where each account is in their journey (just browsing, starting to show interest, deep engagement, etc.). Terminus doesn’t publicly list prices (sales-led process) and is considered a premium product. It also integrates with intent data providers (Bombora, G2, etc.), enrichment tools, and even connects with Slack for notification workflows. One unique feature Terminus offers via an acquisition (Sigstr) is email signature marketing.

HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Don’t forget, you need buy-in from leadership, alignment from your sales team, and one willing sales rep to help you get started with this strategy. Although ABM can be pricey depending on the tools you use, Davidson mentioned that you don’t need to spend much of your budget on ABM. Depending on the size of the company you’re selling to, there may be an entire group of people who all give input on the final buying decision. I like this tool because it also allows users to run digital ad campaigns and automate certain sales functions, like outreach.

By combining data from various sources, including intent signals and historical interactions, 6sense provides a 360-degree view of your target accounts. It automates workflows to ensure smooth handoffs between sales reps and the marketing team, identifies buying signals, and fixes broken processes for ABM success. The platform also offers robust tools to identify hidden intent and convert anonymous website traffic into actionable insights, improving engagement rates. Salesforce Marketing Cloud Account Engagement streamlines marketing and sales for a cohesive ABM strategy. Below are the top account based marketing platforms list; let’s examine each one and its unique features that drive revenue boosts. Each of the following account based marketing solutions has unique capabilities to enhance your account-based marketing strategy.

It integrates with existing sales and marketing tools, allowing companies to automate and scale their sending strategies. Uberflip is a content experience platform that empowers marketing and sales teams to create, manage, and optimize personalized content experiences at scale. The platform's combination of contact accuracy, organizational mapping, and intent signals gives your sales and marketing teams the intelligence they need to identify the right accounts, reach the right people, and engage at the right time. Build your sequence with Al-powered personalization, hit send, and let Instantly handle follow-ups, routing, and reply handling automatically. Groove helps sales teams increase revenue by making their processes more efficient and effective for account identification, closing and renewal.

Reach the right people at the right time

More advanced platforms may also include buying committee insights, enrichment, website personalization, and revenue attribution. ABM software helps B2B sales and marketing teams target specific companies, engage buying committees, and measure campaign performance at the account level. A mature enterprise team may need advanced intent data, orchestration, attribution, and global account coverage. If data quality is a key part of your ABM evaluation, ZoomInfo can help teams enrich account and contact data, identify buyer intent signals, and prioritize outreach to better-fit accounts. These integrations keep account data, campaign activity, lead routing, and pipeline reporting connected.

When to use ABM software

For example, 6Sense offers the ability to identify in-market accounts early in the buyer’s journey. “These account insights are invaluable – knowing what our clients are looking for and being able to proactively tailor and personalize their experience is a true win-win for both our clients and IBM.” The implementation has started in demo stage – we’ve didn’t have to personalise it much before the first use.” — Karolina O. This unified perspective facilitates better alignment between sales and marketing teams, ensuring that both are working towards common objectives with consistent information. It integrates first-party and third-party data with AI-driven insights, enabling organizations to identify, engage, and close deals with high-value accounts more effectively. Demandbase One is a comprehensive account-based marketing platform designed to unify sales and marketing efforts for B2B enterprises.

Mr. E by EasyLeadz: Best for finding direct phone numbers of decision-makers

You probably don’t need more than one project management tool, meaning any one tool from that list will do the job. Of course, for these tools to be effective, they must be paired with a solid SEO strategy. To wrap up our list, we have a few digital marketing tools that don’t fit neatly into any of the above categories. When it comes to marketing, there’s a lot of focus on communicating with leads and clients.

• The platform supports ABM campaign orchestration across paid media, email, and sales workflows with account-based routing.
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• It centralizes content from various sources, making it easy to manage, customize, and deliver engaging experiences tailored to target audiences.
• It also uses company firmographic, technographic, and intent data to build better-targeted audiences.

ABM campaigns often span email, display ads, paid social, direct mail, events, website personalization, and sales outreach. This helps sales and marketing teams avoid over-focusing on one contact and tailor messaging by stakeholder priority. Intent data helps teams identify accounts that may be actively researching topics related to account based marketing tools their products or services.

Its multi-channel orchestration then makes it easy to deliver those assets consistently across email, ads, social, and web. Tofu is a newer entrant into the account-based marketing software landscape, designed to streamline workflows for marketers who want quick, automated targeting. So, while searching for the exact right tool can be annoying, selecting bad or ineffective ABM software… well, disastrous. What you pick for ABM will likely dictate how well your team can engage target accounts, align with sales reps, and, ultimately, drive revenue. ABM is a targeted approach where sales and marketing collaborate closely to target high-value accounts, rather than a broad marketing or audience. HubSpot’s account-based marketing tools help you find and prioritize these high-value accounts, connecting marketing and sales for a seamless customer experience.